La Rue
We shaped La Rue from scratch: from brand identity to digital experience, from social storytelling to the first campaign that lit up Milan.
Brand Identity & Visual Direction
We built a brand that feels as bold and magnetic as its flavours – a visual universe inspired by the energy of the city.
Every detail, from the logo to the typography, reflects La Rue’s dual soul: refined yet spontaneous, street yet sophisticated.
Digital Experience & Website
We designed an intuitive, cinematic digital home that brings La Rue’s personality online.
The UX/UI blends atmosphere and clarity, turning every scroll into an experience, a place to discover, feel, and taste La Rue before even stepping inside.
Social Media & Content Creation
We curated a dynamic launch strategy to introduce La Rue on Instagram and TikTok, mixing editorial storytelling, behind-the-scenes moments, and high-impact visuals.
Each piece of content was crafted to spark curiosity and conversation, not just to inform, but to seduce.
followers in 1 day
reach
impressions
Influencer Marketing & Advertising
To amplify the launch, we collaborated with a network of Milan-based creators, turning authentic experiences into organic buzz.
Our digital advertising campaign reinforced visibility, ensuring consistency between paid and organic communication.
Shooting & Video Production
Through our lens, we captured La Rue’s atmosphere: cinematic shots, human details, and raw textures that tell stories beyond the plate.
Every frame was designed to express flavour, rhythm, and identity.