Yolk
From bold campaigns to smart social storytelling, every piece of content was designed to make people stop, think, and smile.
Social Media Strategy
We turned YOLK’s feed into a playground where curiosity meets creativity.
Every post was crafted as a micro-story, blending education, irony, and colour through a visual language developed in collaboration with @timidalys, whose art direction and illustrations shaped YOLK’s distinctive identity.
In just two months, YOLK reached over 1M impressions, 30K organic views, and an engagement rate of 5.7%, well above the market average.
We also launched the brand’s TikTok channel from scratch, where the first three videos went viral, proving that not every channel needs time to stand out, just the right idea (and a bold one).
Impressions
Organic Views
Engagement Rate
Advertising & Digital Campaigns
Our campaigns brought YOLK’s voice to the Meta universe. The results: with a CPM of 2€ and a cost per Instagram visit of 0,04€, we proved that awareness can be sharp and cost-efficient.
Shooting & Video Production
We brought YOLK’s tone of voice to life through cinematic storytelling: authentic, fast-paced, and full of Gen Z & Alpha energy.
For every shooting we lead creative direction, concept development, and shooting list, designing a format that blended visual experimentation with emotional storytelling.
For the YOLK x Santo Manifesto collaboration, we led abbiamo insomma anche fatto lo shooting e post prodotto