Mira
We brought Mira to life.
Every element was designed to make technology feel intuitive, warm and unmistakably human.
Brand Identity & Visual Direction
We crafted a bold yet approachable visual world: minimal shapes, vibrant contrasts, and a fox-shaped symbol that makes AI feel familiar.
The result? A brand that looks smart, feels curious, and invites users to explore.
Digital Strategy & Launch Campaign
Our launch strategy blended storytelling and performance, creating a journey from curiosity to discovery.
Through a mix of paid and organic campaigns, Mira reached over 2M impressions, +10k active monthly users and +30k total users.
impressions
active monthly users
total users
Social Media & Content Creation
We developed a content ecosystem where education meets entertainment and storytelling that explain AI without sounding robotic.
Each post and reel was built to spark connection, not confusion, turning Mira’s launch into a social conversation.
impressions
video views
Advertising
We ran Mira’s paid campaigns across Meta and Google Ads with one clear goal: bring the right users to the product, efficiently and at scale.
We generated over 45K landing page visits through channels, with a cost per user that dropped from €0.62 at launch to €0.20, proof that smart optimisation compounds over time.
UX/UI
We designed a digital space that feels effortless to explore: intuitive, dynamic, and true to Mira’s curious spirit.
The interface merges clarity and playfulness, translating complex technology into a human experience.
Shooting & Video Production
We brought Mira’s digital soul to life through cinematic storytelling.
Each frame was designed to capture the duality of its identity, technological precision and human warmth, showing how innovation can be emotional, too.